7 Key® Elements to Creating a High Converting Website

7 Key® Elements to Creating a High Converting Website

If your website is not converting, the problem could very well be in one of these seven key elements. Let’s go through all of them and see what they are!  This article will help you to create a high-converting website.

1. Understand the Customer Journey

What is the customer journey? The customer journey is a series of actions or events that happen to your customers before, during, and after they visit your website. This is also known as the consumer decision-making process. When understanding the customer journey you want to make sure you know what happens at each stage and how it affects them.

You can blame it on your SEO if you’re not converting as well as other things, but the first thing to look at is what happens before and after they get there.  You can see below a basic illustration of the customer journey:

2. Create a Clear and Concise Call to Action for Your Visitors

A call to action is one of the most important things about creating a high-converting website. The call to action should be clear, concise, and desirable.  What do you want your visitors to do? If you fail to give them any direction at all they will bounce off of your site like water off of duck back leading to no conversions, a low CTR, and a negative overall experience.

A good call to action should read as follows: “I want you to take immediate action right now.” For example, if you have free trial signup for your product or service then the wording should be something along the lines of “Start My Free Trial” instead of “Get Started Now”.  You don’t want to leave any room for confusion or doubt on what your visitors need to do.

3. Make Sure Your Website Is Mobile-Friendly, Responsive, and Fast Loading

When you have a high-converting website your site needs to be mobile-friendly, responsive, and fast loading.  There are so many different devices out there now that it is almost impossible for someone not to visit your site on one of them.

To make sure your visitors can see what’s going on clearly at any size you need to make sure your website is responsive.  Responsive design adapts the layout of a webpage to the display size of the viewing device. If you don’t have a fast-loading site, then people will bounce off after waiting for more than 3 seconds.

4. Think about What Content Your Visitors Are Looking For When They Visit You

The content in the form of a blog, an in-depth article, or videos will help you understand you’re visitors better.  You can’t just have any type of content up because that could scare people away from your site.  What types of content should there be? You want to post at least one piece of useful content a day that will help your customers and give them a reason to come back.

6. Optimize for Search Engines by Using Keywords in The Title Tags, Meta Descriptions, Headings, Alt Text, Image Names/descriptions Etc…

The title tags, meta descriptions, headings, and alt text are all important for your website to be optimized for search engines.  A lot of the keywords you use will also go into creating a high-quality content site.  

To have a high-quality content site you need to use keywords in your title tags, meta descriptions, and headings (if you’re using WordPress and Yoast SEO there is an option for this).  Keywords for organic search should be placed near the beginning of the meta description.

7) Keep up With Trends in Web Design by Reading Articles About Best Practices for Conversion Optimization or Watching Videos from Industry Experts Like Align Online Marketing!

It’s important to keep up with trends in web design because it can make a difference between having a high-converting website and one that doesn’t do as well.  There are many different ways you can incorporate conversion optimization into your site by reading articles or watching videos from industry experts like Align Online Marketing!


Creating a high-converting website is very important to have success on the web. You need to follow seven key elements to do this. The first thing you need to do is attract your visitors with clear, concise, and compelling content that will help them solve their problems. Next, they must have an interest in what you have to say. You need to continue creating content that will help your customers and learning how to optimize it for search engines like Google. Lastly, you need to follow trends in web design and think about what is hot in the industry at the moment.

By following seven key elements like these you can create a high converting website that will lead to success on the web. Thank you for reading and please feel free to contact us!

Alignment Online Marketing is a leading online marketing agency offering a range of services from pay-per-click management, social media management, website development, and more.

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