The Relationship Between Ux and Conversion Rate

The Relationship Between Ux and Conversion Rate

It’s no wonder that UX is so important. The design of your website will have a major impact on your conversion rates!

What are some things you can do to improve the UX of your site? Here are 10 key points to consider.

#1. Reduce the Number of Steps

Think about how many steps a person has to take to complete a goal on your site.  For example, if a user wants access to a specific report or piece of information, then they must navigate through several pages and possibly input some additional data before they can get what they want.  

In the example above, the user has to:

Click on a link (or type in your domain URL) and wait for the home page to load Navigate to the Reports section of your website Find the report they were looking for Click on it Wait for it to load Watch any ads on this page Input their information

All of these steps mean one thing: this user will most likely quit before the report ever loads.

To decrease the number of steps and speed up your site, try to consolidate URLs and simplify data entry wherever possible.  If a person needs to find a specific product on your site, you should be able to provide them with one link that takes them directly to that product.

#2. Make Links and Buttons Look Clickable

These action items should be obvious to users, even if they’ve never been to your site before.  They should look like links or buttons- not images, logos, or hot pink words in all caps (which is difficult for people with low vision/blindness to read.)  Buttons should look like they can be pressed down when a user hovers over them.   

These items should also be large enough to read from a distance and not require users to strain their eyes or wear reading glasses.

#3. Keep it Clean and Simple

The key to a user-friendly site is simplicity.  Too much information, clutter (such as ads that take up half of the page), or too many colors can overwhelm users and make them want to leave your site.  You should also avoid bright screen flashing, which can cause seizures in some people.

You may need to test your site to see what works best for your audience.  A few things to try might be: removing clutter, minimizing colors and textures (try a black and white version of the site), and only using one or two colors in the background and another color in text boxes.  This way, users can focus on the important content on your site.

#4. Give Feedback Quickly

For example, if a user clicks on an option, it should change color or have another visual response to show the click was successful.  This makes it easier for people to navigate through your website and helps prevent them from getting frustrated with their experience.  If they have to click on something several times before an action is taken, then that can be extremely frustrating for them.

#5. Test your Site

Working with a UX expert or having someone conduct usability testing will help you find the pitfalls of your site and how it impacts users’ browsing experience.  You may find out that your site takes too long to load, the buttons aren’t obvious enough, or there’s not enough guidance for users.  Having a fresh set of eyes look at your site and provide you with their feedback will help you create the best possible experience for users.

#6. Stay Away from Asking Too Much

Avoid asking users for personal information or credit card numbers.  Don’t put up too many pop-ups or exit advertisements trying to sell products and services that they don’t want.  This will only make users frustrated and not want to return to your site.

#7. Provide FAQs and Contact Information

FAQs (frequently asked questions) and customer service information make life easier for users.  FAQs can provide easy answers to common questions (such as “How do I sign up for an account?” or “Where do I go if I want to cancel my subscription?”) that help them figure out their next moves without having to contact you directly.  They also provide a great way for you to look out for your audience and keep them from having to bother you.

By putting a contact page on their site, it’s easier for users to obtain additional help from you- without having to leave your website.  If they need something that isn’t offered through the FAQs or information provided by another user, they can easily get a hold of you and get the help they need.

#8. Include Share Buttons

Getting people to share your content on social media is another way to broaden your audience and spread awareness about your site.  You might want to include these buttons in an easy-to-reach location such as at the top or bottom of the page.  Users who find your content helpful might want to share it with their friends and family- which can result in higher conversions as well as a larger audience.

#9. Be Honest… Even if it Hurts

While you don’t want to intentionally hurt users, sometimes providing negative feedback is necessary.  For example, telling users when the next available appointment they want is already booked sparks action.  So it’s better to give them this information upfront instead of leaving them in the dark and having their time wasted with appointments that are no longer available.

#10. It’s About Creating Experiences, Not Products

UX is about the experience a person has while navigating through your site.  The look and feel of your site matters, but it’s also about making sure people can easily find what they need and read/watch/listen to content before deciding whether or not it’s relevant to them.

By creating a positive experience for both you and your user, you’ll draw more people to your site and improve your conversion rates.  There are many resources on improving UX- such as articles, tutorials, books, and conferences- that can help you learn how to create the best possible experience for users.

The Relationship Between Ux and Conversion Rate Is Often Overlooked by Companies.  

UX design is so important because it’s what helps guide the user through your site and create a positive experience for them.  You can have an amazing product with lots of bells and whistles, but if the UX isn’t designed well, users will exit while they still have a negative impression about your brand or site and that will hurt your conversion rates.  “But wait, we’re not done yet!”  

UX is about creating an experience for the user and not just a product.   By looking at your site through the eyes of a new visitor you’ll be able to find ways to make their lives easier as well as increasing your conversion rates.

Alignment Online Marketing is a digital marketing agency located in San Francisco, California.  They offer an array of online marketing services such as website design and development, social media marketing, pay-per-click advertising (PPC) campaigns, search engine optimization (SEO), etc.

Contact us today for a free consultation!

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