7 Small Changes That Can Maximize Your Website’s Ux Impact

7 Small Changes That Can Maximize Your Website’s Ux Impact

Introducing 7 Small Changes That Can Maximize Your Website’s UX Impact and Boost Your Conversion Rates Today!

The impact of your website’s user experience (UX) is directly related to its conversion rate. A 1% improvement in the UX can lead to a 2-3% increase in conversions. This means that if your site currently converts at 3%, you could be getting an extra one or two percent just by making some small changes to the way it looks and operates. Here are seven key areas where you can make those improvements:

#1 – Content Style

Avoid using jargon that your audience might not understand, and incorporate emotional words into the copy, to make it more appealing. Make sure you vary your choice of words across sections of the site too. For example, if you’re discussing a technical topic in some detail on one page, use plain language on any other pages where it might be relevant.

First, do your users a favor and avoid using jargon. This means phrases like “satisfaction of the equation” or “executed from an agent” can be replaced with something simpler, like “satisfied the equation” or “scheduled from a computer.”

To make your content more emotional, add words that evoke strong feelings, such as ‘fantastic,’ ‘excellent,’ and ‘incredible’.

Also, make sure you vary your choice of words across sections of the site too. If you’re discussing a technical topic in some detail on one page, use plain language on any other pages where it might be relevant.

Think of it this way: if you’re reading a story, your attention doesn’t just wander from page to page depending on the theme of each section. You pay close attention to whatever part of the story is most important at that moment. Your users likely do the same: they keep their interest focused on what’s relevant to them specifically, and read through it as quickly as they need to.

By incorporating emotional words and varying your choice of words across sections, you’ll not only improve the user experience but also help increase conversion rates.

#2 – Navigation Menu

First, create a menu that is clear and simple to understand. Make sure you use obvious language (e.g. ‘products’ rather than ‘items’) and remove any links that don’t core to the user’s understanding of your business or why they should buy from you.

Next, make sure you break up text into short paragraphs and use bulleted lists where appropriate. For example, instead of hiding all your pricing information in a long paragraph, break it up into chunks and highlight key points with bullet points.

Bullets are also helpful when introducing your products or services, so the main points stand out.

Think of your menu as the chapters of a book: they prioritize information and provide signposts to other content on the site.

You want it to be clear and simple so users can understand what you’re offering and why they should buy from you. Make sure you use obvious language (e.g. “products” rather than “items”) and remove any links that don’t core to the user’s understanding of your business or why they should buy from you.

Next, make sure you break up text into short paragraphs and use bulleted lists where appropriate. For example, instead of hiding all your pricing information in a long paragraph, break it up into chunks and highlight key points with bullet points.

Bullets are also helpful when introducing your products or services, so the main points stand out.

You want your menu to be clear and simple so users can understand what you’re offering and why they should buy from you. Additionally, if it’s broken up into short paragraphs and uses bullet lists where appropriate, it becomes easier for users to read. This simple change can increase website conversions by helping users find the information they need most quickly and easily.

#3 – Mobile Optimization

For any business that wants to succeed, having a mobile-friendly site is just as important – if not more so – than having an optimized desktop version.

According to data from Google, 53% of users will abandon your website if it’s slow even in minor ways, and the number increases to 69% for major delays. And since the vast majority of mobile users access the internet over a smartphone, it doesn’t make sense to ignore this type of optimization.

The reality is that most people who use a mobile phone search for local information. They’re looking for a certain business they saw on TV or read about in an ad, and they want to find what they need as quickly as possible.

In fact, according to data from Google, 88% of local searches on mobile devices result in a transaction within one hour. In other words, if you don’t have a mobile website that’s optimized for conversions, you’re losing potential customers right at the moment when they first become aware of your business.

If you want your business to succeed, you must have an optimized mobile version. This is because the vast majority of mobile users access the internet over a smartphone and it doesn’t make sense to ignore this type of optimization. Not only that, but 88% of local searches on mobile devices result in a transaction within one hour – which means if you don’t have a mobile website that’s optimized for conversions, you’re losing potential customers right at the moment when they first become aware of your business.

#4 – User Signup Form Design

The design of your user signup form can also make or break conversions.

First, you want to ensure that the language is straightforward and makes sense for your target audience (e.g.”I want to participate in A/B testing”)

For example, does it say “yes” when they’re trying to say “no”?

Likewise, if the button text sounds too much like a command, people might feel they’re being coerced into saying “yes” – for example, “Start My Free Trial” is more effective than “Start My Subscription”.

If you’re asking users to sign up for information that isn’t required to complete the next step in the process, you’re making it too hard for them to say “yes”.

Firstly, you want to ensure that the language is straightforward and makes sense for your target audience (e.g. “I want to participate in A/B testing”) – are they saying “yes” when they’re trying to say “no”, or does it sound like a command? If the button text sounds too much like a command, people might feel they’re being coerced into saying “yes” – for example, “Start My Free Trial” is more effective than “Start My Subscription”.

Additionally, if you’re asking users to sign up for information that isn’t required to complete the next step in the process, you’re making it too hard for them to say “yes”.

#5 – Site Search Functionality

Many people are too shy, impatient, or busy to ask for what they want. However, if you have a site search feature that helps users bypass this issue entirely, they won’t need to wait for someone’s attention in order to get help.

For example, “site search” requests are 15% more likely to be completed than “cust serv” requests.

This makes sense because the first search field is for users who are having trouble finding what they’re looking for, while the second one is for people with more specific questions that might take longer to answer (such as “how many items can I order at a time?”).

By removing this issue from the equation, you’re making it easier for users to buy from your business.

Site search functionality is a great way to bypass this issue altogether, as requests for this are 15% more likely to be completed than “cust serv” requests. This makes sense because the first search field is for people who are having trouble finding what they’re looking for, while the second one is for people with more specific questions that might take longer to answer (such as “how many items can I order at a time?”).

By removing this issue from the equation, you’re making it easier for users to buy from your business.

#6 – Visual Hierarchy

Your visual design can also determine how likely people are to buy from your business.

For example, the way that you arrange things on your page can play a huge role in whether or not users complete an intended action – for instance, placing product images before prices make it 10% more likely that people will purchase something (i.e. they’re less likely to get distracted by the prices).

A good way to ensure that you’re making this an easy decision for users is through the visual hierarchy. For example, your page’s text should be easy to read, and smaller items like buttons or links should be near where they lead.

Additionally, if you notice that people aren’t completing intended actions on your site, you’ll want to change the visual hierarchy – for instance, if people aren’t clicking links or buttons because they’re too small or hard to see, then these items should be made larger.

Creating a good visual hierarchy is key to making a choice a simple one for users – make sure that the text is easy to read, and smaller items like buttons or links are near where they lead.

#7 – Prominent CTA Buttons

Once you’ve created relevant content, your next step is preparing it for conversion (i.e. getting users to take the desired action). Generally speaking, people are 10% more likely to do something if they’re already on the page where it takes place, or if there’s a prominent call-to-action (CTA) button.

For example, having your CTA buttons above the fold – that is, visible without scrolling down – can make it more likely that people will use them. And according to Wordstream, 44% of people will abandon a webpage that doesn’t have a CTA button.

The most important thing about making your website more conversion-friendly is to start with attractive content (i.e. what you want users to see). Then, make sure that your site is designed for conversions – which simply means ensuring that all of the necessary components are in place.

First and foremost, your CTA button should be above the fold – that is, visible without scrolling down. And according to Wordstream, 44% of people will abandon a webpage that doesn’t have a CTA button.

In conclusion…

To maximize your website’s UX impact and boost conversion rates today, try making small changes to your site’s layouts, the way you address users’ needs, and to prominent CTA buttons. If you don’t see results right away, tweak what you’ve done – perhaps try testing different pages or introducing new CTAs. The important thing is that you’re always improving and seeing what cost-effectively works for your business.

When it comes to creating a conversion-friendly website, the first step is to attract users with relevant and interesting content. After that, make changes to your site’s layouts and offer where necessary, and place prominent CTA buttons above the fold on every page of your website. And if you don’t see results right away (or at all), test different pages and decide if new CTAs are what you need to boost your conversion rates today.

Alignment Online Marketing is the premier PPC agency in Austin, helping businesses get more website traffic and convert that traffic into valuable customers. Visit alignmnetonline.com to schedule a free consultation with one of their experts today!

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