When you design a website, four things can make it great or not.
The first is designing with all devices in mind – including desktops, laptops, tablets, and smartphones. The second is designing for users first-not the content or the brand. The third is considering the 3 P’s (people, product, and problem) to make sure your site meets their needs before they even know what those needs are.
And finally, testing everything on real people who are typical of your target audience. Once you’ve done these four things well, you’ll have created an amazing UX for your website!
#1 – Designing for All Devices Means Designing with Responsive Design-Or Some Version of It.
Responsive design allows your site to automatically adjust, or “respond,” to the browser, platform, and device on which it’s being viewed so that it’s accessible across multiple screens and browsers.
Some of the benefits include higher search rankings. Your site looks good on all screens, has a better user experience for potential customers and a better ROI because you’re not wasting money creating multiple sites.
There are two kinds of responsive design-adaptive, which adapt to the user’s browser, media type, and other factors. And adaptive fluid, where the layout dynamically adjusts to the available space.
Achieving responsive web design can be done by using one of these options or a combination of the two. An example is to use a grid system with breakpoints.
In addition, it’s important to have a site map so search engine spiders can crawl your content. It’s also good practice to create mobile versions of your pages which will mean less chance for customers to bounce because they came to the wrong page.
#2 – Designing for Users First Means Understanding Who They Are and What They Need
Before you start thinking about how to make your website attractive, you need to understand who will be using it and what they want out of it.
There are several ways to accomplish this. One is by conducting user research with both target users and non-users of your site (and even those beyond the boundaries of your niche) to learn about their needs and wants and how they would approach your product.
You’ll also want to do competitor research so you know what users’ demands will be. And then, of course, there’s analytics that can give you an idea of what customers are looking for on the site by tracking the paths they choose.
And finally, it’s important to do usability testing on your site or app, meaning that you put potential customers in front of the design and watch them use it.
#3 – Considering The 3 P’s Can Ensure Your Site Delivers on What Customers Expect
The 3 Ps are people, product, and problem. The first P is people-this refers to your site’s users. The second is the product that they want from your website. And the third P is the problem or need that they have that can be solved with your product.
It’s important when designing a UX for a website to think about these three things because, without them, you’re probably not going to have a successful website design.
For instance, if you’re working on a travel site, the people are travelers who want trip planning help and the product is what they can expect to get from your website given their needs. The problem is that they can’t find what they need on other sites so yours has to provide it for them.
And while this seems like common sense, there is a way to be even more specific. You can use personas to pinpoint who you’re designing for and optimize your site for them with the information gathered from the research and usability testing.
#4 – Testing with Real People Is A Must and There Are Several Ways of Doing It
Testing with users on your site is extremely important, not only because you want to make sure the design meets their needs, but users’ feedback will be invaluable in improving your site.
There are a couple of different ways to approach this. One is through focus groups where you bring in people who fit your site’s target demographics and conduct interviews at specific points during user testing-during registration, purchasing, or interacting with your site. You’ll learn what they like and don’t like about the process and if any areas need improvements such as faulty links or confusing copy.
Another method is doing usability tests where you create a prototype of your site and test it out with people who fit your target audience to see how easy it is to navigate if they understand the copy and what’s consistently confusing. It helps to keep a video or write-up of each session so you can see where customers get stuck or provide feedback for your next version.
And there are other ways to test your site like by building wireframes and performing A/B testing-this means creating two versions of a site and testing them to see which performs better.
Consistency is also very important when it comes to websites because you want your users to learn the navigational cues quickly and easily, no matter how often they visit or what device they’re on.
There’s more that goes into making a UX for a website than just designing it with all devices in mind from the start.
You’ll need to conduct user research, do competitor research and usability testing. You can use personas to help guide these tests and educate yourself on the 3 Ps so you know how users will interact with your site in a meaningful way.
Finally, remember that it’s important to design for users first and then test with them to see what you can improve.
It is no longer enough to offer a website design that is optimized for all devices you need to focus on the user experience.
The four things you need to know are designing with users in mind, considering the 3 P’s (people, product, and problem), doing usability testing on your site or app with real people, and more. It is important when making UX for websites to consider these three points because without them,
it can be difficult if not impossible to have an effective website design. It also helps keep your customers coming back over time by providing them what they want consistency across different platforms so they don’t feel too overwhelmed learning how everything works every single time they visit your site. And remember-your customer comes first!
Alignment Online Marketing is the best choice for anyone looking to optimize their UX Online.
We’ve helped our clients grow their online presence by branding themselves and optimizing their websites for improved user experience-over 75% have reported a growth in leads since we began working with them!
If your client is having trouble making a transition to this fast-paced digital world, contact us today and we’ll analyze the current state of their website and offer a custom website package that will help them grow.
Alignment Online Marketing is a top provider in the Online Marketing space, specializing in SEO for Small Businesses.
For more information, please visit our website alignmnetonline.com