Businesses and marketers alike are always looking for the next best online marketing strategy. Some strategies work better than others, but there’s no one size fits all solution to growing your business website.
The key is to find a balance between high-quality content, page loading speeds, SEO rankings, and social media presence. These 10 tips will help you do just that! In this article we’ll cover:
-Page Loading Speed
-Social Media Presence
-Online Community Building
As a business owner, you’re probably looking for some ways to ensure more people are visiting your website. These strategies have been proven time and again as some of the best online marketing practices. Let’s get started!
1. Page Loading Speed:
Quickly understanding how fast your page loads is the first step to getting more people flocking to your website. Let’s face it if your website takes too long to load, no one is going to stick around.
Nowadays, mobile users are much more common than desktop computer users, making speed even more important in terms of SEO rankings. Plus, Google ranks websites with faster page loading speeds higher on its search engine, and you want to be at the top of that list.
If we had to pick one thing that would help your website get more users without any effort, this would be it. Not only is it easy, but if you follow our step-by-step guide below, you’ll see an improvement in page loading speeds.
Think of it this way: If you could find a way to increase your website speed by just 1 second, it would save your business 100% of web users. That’s how important page loading speeds are!
How To Increase Your Page Loading Speed In Just 5 Minutes
Here’s a 4-step process for increasing your load times. Follow the guide and we guarantee your page loading speeds will see an improvement.
- Find a Faster Web Hosting Company
- Optimize Your Images
- Enable GZIP Compression
- Use a Content Delivery Network (CDN) to Distribute Your Data Across Multiple Servers
That’s all there is to it! Follow the steps in this video for step-by-step instructions on how to increase your page loading speed.
2. SEO Rankings:
While it’s certainly not an overnight process, SEO rankings are among the more effective online marketing strategies available today.
Even though Google has confirmed that page loading speeds have a direct impact on SEO rankings, that doesn’t mean you should ignore SEO strategies. It’s simply another part of the process of helping your website get more users.
Here’s how to improve your SEO rankings:
- Choose the Right Keywords
- Get Backlinks from Relevant Websites
- Use Social Media as Part of Your SEO Strategy
We’ll go into more detail about each one below, but if you follow the steps in this guide, your website should see a significant increase in its SEO rankings.
Choosing The Right Keywords:
The first step is to research which keywords are converting well for your audience. Most online business owners make the mistake of using broad keywords that aren’t relevant to their industry or site’s specific content.
You’ll need to find keywords that are both relevant and have high search volume. Even though you want high-traffic keywords, it’s also important that they aren’t too competitive. You can research these key terms using Google Adwords Keyword Planner.
After you’ve done your research, all you have to do is include those keywords in your web copy, title tags, meta descriptions, image alt text, etc. Remember to use your keywords naturally and without overdoing it!
Get Backlinks from Relevant Websites:
To get more backlinks, start reaching out to other sites that are relevant to yours. Focus on linking to informative posts or pages that your audience would find helpful. You can also ask for a link in return if you write guest posts for related websites.
You can use tools like MOZ and Open Site Explorer to check your backlink profile and find potential opportunities. The more high-quality links you get, the higher you’ll rank on Google.
Use Social Media as Part of Your SEO Strategy:
It’s no secret that social media plays a large part in SEO rankings. Not only can it help provide more traffic for your site, but it can also help raise your page’s SEO rankings because of the social signals that Google looks at.
There are a variety of ways to use social media for your business website. You can simply share your content on Twitter and Facebook, but you’ll get more out of it if you give people incentives to follow or befriend you.
For example, you could create a promotion that involves social sharing to enter. Or, if your target audience uses certain hashtags related to your industry, you could retweet or repost the content they share.
If you don’t have time to manage your accounts, hire someone for social media marketing services.
3. Quality Content:
No matter what type of site you have, your content is one of the most important online marketing strategies in existence.
The fact is, Google’s pushing for websites to become more and more focused on “user experience,” or UX. They want to make sure that the user comes first, not search engine rankings. That means having useful content that your audience wants to read.
You can use tools like Buzzsumo to research the most popular content related to your industry. Then, make sure that every page of your site has at least one high-quality infographic or video.
Here’s how to improve your content quality:
- Create in-depth content in the form of infographics and videos.
- Always be trying to add value to your content, whether it is entertaining or educational.
- Make sure that every page has at least one high-quality infographic or video.
If you need help producing quality content, use a freelance marketplace like Upwork.
4. Add Engaging Visuals:
Visual content is becoming more and more popular by the day, so you must be including images and videos on your site. Not only will they help bring in more traffic and improve UX, but they can also boost SEO rankings if your site’s structure is up to date.
There are several ways to add visuals to your site. You could simply embed videos from YouTube or Vimeo, but you should also share your content on social media platforms that encourage visual posts.
Images are another way to improve the UX of your website. If you have a blog, use any photos you include in an article as lead images for both desktop and mobile users.
Being able to quickly determine what your site is about is the first step in converting a visitor into a customer, so you must use high-quality images with the appropriate file size. Here’s how to choose images that will increase traffic: Choose clear, high-resolution images with appropriate file sizes.
Use images with a rule of thirds in mind.
Include images on desktop and mobile versions of your site.
5. Link to Relevant Blog Posts:
Blog posts are another way that you can add more value to your content, which is why they must be included on every page on your site.
However, simple linking to your article isn’t always enough. You should link to other posts on your blog and include a reason why the reader should click on them. For example:
“To find out about how we created this guide to get more users for businesses, read our previous post!”
This will not only give readers an idea of what to expect on your blog but will also increase your search traffic.
6. Optimize Your Site’s Structure:
The structure is incredibly important for SEO ranking, so you must use the latest standards for each page. The first step is making sure that every URL has a targeted keyword in its address bar.
For example, you could simply add your company’s name to the URL: https://www.facebook.com/InternationalBusinessServiceCo/.
URLs should also be descriptive and concise (keep them under 100 characters whenever possible). If you want higher rankings, avoid “doorway” or “landing” pages that exist only to funnel traffic to a certain page.
7. Promote Your Page on Social Media:
Social media is an incredibly useful tool that can help you market your business, so you must take advantage of every opportunity you have.
However, it’s also important that you don’t spam your page and only post relevant content (and link back to your site when possible).
You should also make sure that every post you make includes a call-to-action and a link back to your company’s website. You can also use paid ads on Facebook, Linked In, Google Adwords, and Twitter to get more users for your business site.
8. Hire a Pro to Build SEO-Friendly Content:
If you’re struggling with your content, it might be worth hiring a professional. Using keywords strategically in titles and meta descriptions will help improve your site’s search ranking, which is why you must choose the right words.
You should also focus on building links and sharing your content on social media every week, which will help with your site’s ranking.
9. Test Your Site With Google PageSpeed Tools:
if you want to avoid losing potential customers, your site must remain high-ranking on SERPs.
One of the simplest ways to achieve this is by using Google’s PageSpeed Insights in conjunction with WebPagetest. You can head over to Want My Rank and enter the URLs of your site’s mobile and desktop versions to see how you’re performing.
10. Prepare to Engage With Users:
Online marketing is all about creating a community, so you must engage with users on your site before they leave. This could be accomplished by offering an email subscription or including social media icons that lead to your Twitter, Facebook, and LinkedIn pages.
Your Turn! Know of a company that doesn’t need help with online marketing?
Tell us about it in the comment section below! And don’t forget to share this article on your social media profiles. We hope you enjoyed it!
Alignment Online Marketing is a full-service digital marketing agency out of Israel.
They serve businesses all over the country and help them achieve their marketing goals by offering a variety of services, including:
SEO and PPC advertising, video production, web design and development, and much more. For more information about how they can help you improve your marketing strategy online, please visit www.alignmnetonline.com!