The decision to order a new logo should not be taken lightly. Your company’s success or failure may well depend on whether or not you can find a design that truly captures the essence of your business, and doesn’t just look good. There are many considerations to make before ordering a new logo, from what your needs are as an organization, to how much money you have set aside for this project.
In this article, I will outline some of the things you need to think about before jumping into designing a new logo for your company. These tips should help guide you in the right direction as you go through this process.
1. Is your company ready for a new logo?
In general, it takes about three years from the time a company decides they need a new logo to when that logo is implemented. It can be very difficult to change an established brand image, and you should wait until you have ample time before doing so. While there are always exceptions, changing a logo less than three years after the company was launched is usually a bad idea.
2. What does your company need from a new logo?
This may be as simple as wanting to upgrade to a completely different design, or you could have a logo that’s just outdated and needs some improvement. Whatever it might be you need, you should have an idea in mind before starting to seek out a new logo design.
3. How much money can you spend on this project?
There are many good logo designers available online, but none of them are free. You’ll need to set aside some money for your design needs if you want to get the best results. Some logo designers even offer small packages, which you can use to get the most out of your budget.
4. Do you need a design at all?
This is an important question to ask yourself before ordering a new logo. If you are simply updating an already existing company image, it may not be necessary to have a full-blown design project. Think about whether or not your current logo works for your company, and if it doesn’t, make sure that whatever changes you make are stylistically consistent with what people see in your brand now.
5. What will the new logo reflect about your company?
Once you have determined what kind of image you want to convey with your new, think about how this will impact the overall design of your logo. Do you need a modern, contemporary look? Or would something more traditional and timeless work better for your company?
6. Does your company make use of any symbols or icons?
Some companies have logos that don’t just include words but have an additional feature as well. This could be a specific symbol that is meant to represent what the company does, or perhaps it’s just another stylistic addition for some flair. In any case, you should consider whether or not this kind of extra imagery is important for your situation.
7. Are there designers whose styles would suit your needs best?
There are many different ways to approach logos, so you should look through the portfolios of designers that you like. Look at how they design, and whether or not their styles will suit your company’s needs.
8. What is the time frame for this project?
Are you looking to have a new logo within two weeks, or are you willing to wait around six months or more? You should be aware of how long it could take so that you can plan accordingly.
9. Will your logo work with other mediums?
No matter what kind of brand image you have now, there’s always a chance that it might change in the future. You should think about if any changes that are made would need to affect all forms of advertising media available to your company now, including any print or television spots.
10. Are there any legal issues at stake?
If you’re working with a designer, they should be well-versed in the legalities of what is and isn’t acceptable when it comes to designing logos. You should make sure that anything that needs to be cleared has been done before officially ordering a new logo.
11. What kind of colors does your company use?
This is especially important for companies who already have an established brand image, such as Coca-Cola or 7-Eleven (who recently changed their logo). Your company should reflect some sort of color symbolism in your logo design, whether this means using similar hues to what you used before or creating something completely new.
12. Is your logo dependent on words?
If your current logo has text in it, then this is something that you need to take into account when looking for a new design. You should consider what happens when the wording changes — will you have to completely change your logo? Will it still work if it doesn’t use the same words?
13. What font style would suit your needs best?
There are many different styles of fonts out there, so depending on what kind of look you’re going for you should choose accordingly. If you have chosen a modern image, perhaps something more contemporary/technical would be appropriate — or maybe an older style will work better for what you want.
14. Will your logo be used for web and other digital media?
If you’ve already got a solid presence online, you should make sure that your new logo is designed with this in mind. If it will only ever be used for print advertising, then this isn’t as important.
15. Does the logo include words at all?
Depending on what kind of identity you have now, you might want to consider creating an entirely new logo from scratch — or just making some alterations to the design you have. If it does have words, then think about how these might change if needed in the future and whether or not a completely different image would work better for what you need now
16. How much of your company’s personality do you want to portray with the logo?
Your company has some sort of unique lifestyle, whether it’s fun and exciting or professional and traditional. It should reflect this in your new logo through some kind of symbolism that is unique to your needs.
17. Does your company have any impressive awards or recognitions?
If you’ve won an award, then it would be worthwhile to include this symbol on either small parts of the design (such as ribbon-like shapes) or on the entire logo itself (such as a gold seal). You should consult with designers about what might work best for your situation.
18. What kinds of colors does your brand currently use?
While color symbolism is important, you should also think about how colors work with each other and if there should be any limitations on what colors can and cannot be used.
19. What’s the overall image that you want to convey?
This should be something that was found through initial market research, as it will inform everything from your logo design to your marketing campaign as a whole. Your identity as a company needs to shine through in every way possible.
20. Will this logo need to reflect different regions or cultures?
If your products are meant for international use or if they target specific countries, you might need a more universal look to them — regardless of what kind of background culture they come from (including your own).
21. How often does your logo need to be altered?
If you’re in a field that needs occasional change (such as fashion), then you might want to think about how this will work with your company and design needs. You can use the same image but change the color if needed, or create something completely new and improved.
22. Will your logo designer also create branding for other parts of your business such as stationary and advertising?
This is especially important if you don’t feel confident in creating branding yourself or hiring someone else to do it for you within a limited budget. Your main focus should always be on solidifying your identity and there aren’t any boundaries with what kind of tools are used to create them, as long as it works well with your business goals.
23. Will you be using this logo for a short amount of time or a long period?
Depending on what kind of company you have and the field that it’s in, your logo will have a different lifespan — so consider these factors depending on how much time you’ll need from the design before you need to update again!
24. Does your company already have an existing logo but needs some changes?
If this is the case then it’s best to find out what exactly is wrong with the current design and fix those problems first before spending money on getting something new done. You can come up with a better solution that way by knowing exactly what went wrong with the old design.
25. What is your end goal?
Is this simply to get something that looks great on your website or marketing materials, or is this for some kind of large campaign you’re involved in? If it’s a serious endeavor, then you might want to consider hiring some experienced designers who will be able to take on your vision and bring it to life.
26. Is there any existing branding helping you already?
If so, see how many changes need to be made if at all possible before spending money on creating an entirely new logo — even changing one element can make a big difference in the brand image you have. This way you’ll also know exactly what is wrong with the current identity and what parts need to be changed.
27. How important is it to get input from your audience?
If you know that the logo will be used in conjunction with social media or other internet-based tools, then it might be best to put out a call for opinions and see what people think of the designs before you go ahead and take the final step.
28. Is this just for promotional purposes or will your logo appear on products?
This could change things quite drastically — logos that are meant to promote your brand should stick more closely to visual standards while actual products often need unique identifiers so that customers can tell which one they’re purchasing at any given time!
29. What do want others to feel when they look at your logo?
Is it meant to convey a certain emotion or set of emotions? How will people view your company when they see the logo in action and how can you use that nature to help market yourself within a specific field or demographic?
30. What else will this logo be doing besides just being on paper and online?
If your company is going to have a lot of other promotional materials, such as clothing apparel or signs in front of buildings, then you should also consider what kind of wear and tear each one might get throughout its lifespan so that the quality remains high.
31. Will you be using this logo just on your website, or also in print?
Print is a little more forgiving but the quality should remain high for both mediums. This way you can produce promotional materials that have a consistent style which will help get others interested in what you have to offer!
32. How long will it take to get this design made?
This could vary quite a bit depending on how unique your request is and where you’re located since some designers are only able to work during certain periods due to other obligations. Make sure that the timeline fits not only with what is needed by your company but when they’ll be able to do it in full — it might be adjusted if the designer is busy with other projects!
33. Does your company’s size matter?
If you’re not a large company then it might be harder to find designers who can spend the time needed to create your logo but this doesn’t mean that they don’t exist. When in doubt, reach out to more design firms or studios even if their rates are higher — it might be worth it if you get something better in the end. But make sure that the price is reasonable because you’ll want to come up with an amount that won’t break the bank before moving forward!
34. Is there any existing content for me to work with?
If there are already written down text like taglines, slogans, or book excerpts then you can use them to create your logo or at least give ideas toward what will work best for you. This way it saves the designers time and gives them a little bit more information about how exactly they should design things!
35. How much time do I have?
The amount of time that you’re willing to give is an important consideration because this can affect not only the number of revisions but also how many designers you might need to hire before finding someone who’s able to handle the job well enough. A fast turnaround is always best but if it isn’t possible then make sure that you let the designer know so that they don’t waste too much of their own time chasing an impossible deadline!
36. Do I want one color, two colors, or possibly more?
Do you want your logo to be mostly black and white with only a few different hues? Or maybe you’d like it to use up all of the colors on the spectrum so that it’s eye-catching and unique! The amount of colors isn’t necessarily limited but make sure that they work well together and can help convey your overall message.
37. What do I already have as an image for my logo?
If you’re looking for something new then you’ll need to provide some kind of concept art, design mockups, or other images that show off what you’re looking for in this step. This way designers can get started as soon as possible because it shows them exactly what they should be working toward.
38. Are there any other companies that I want to be similar or completely different?
Who you choose as your competitors could define what kind of logo you go for because it might dictate the overall purpose of the design. Do you want something classy and clean like Starbucks or more edgy and youthful? You should make sure to find a company whose style matches up with yours!
39. Is this strictly for business purposes, or are there plans to sell items using this logo?
There are some differences between simply having a logo on paper versus an item that’s being sold online or in stores! This one can affect how many colors are used, whether or not certain images are allowed, and how easy it is to create the logo so it’s always a good idea to ask these kinds of questions before you even get started.
40. Do I need a logo at all?
Is this for business purposes or personal ones? If your needs can be fulfilled with nothing but text then you may not need a logo and only need something like letterhead or signage instead! This can reduce design costs and save time which is great if you just don’t have the money for one right now.
41. What will my company name be?
There are lots of ways that logos can be created just by using simple typefaces and shapes! For example, “O” might represent an eye or an atom while “I” could be used as a mountain or maybe even the letter “L” for Los Angeles! This can be done with any type of company name but make sure that it’s something that you don’t mind being used over and over again.
42. What colors would represent my business?
This is where you want to let the designers know exactly what the color scheme should look like, so they have more direction on how to design it all together. You’ll also need to tell them whether or not certain images will work within the context of your brand identity!
43. What are my budget constraints?
There are lots of different ways that this logo could turn out after everything is said and done which is why having a set amount in mind can be quite helpful! Most companies are looking for something around the $100-500 range but make sure that you know exactly what’s included in that price tag.
44. Can I send an example of what I’m looking for?
This is always another great way to provide some kind of direction because it shows designers exactly how to use their creative flair while still following your requests! They might even have additional ideas once they see the initial design which could help improve the overall outcome so consider sharing any images or mockups if possible.
45. Will this logo be used on social media profiles?
If you’re using this log for Tumblr, Facebook, Twitter, or other forms of social media you’ll need to make sure that it can be printed out in a smaller size while still looking fairly crisp! There are lots of different ways to provide this information and some companies even have software that will help with sizing and placement requirements.
46. Will my new logo be used on any physical signs or business cards?
This is another thing that you’ll need to figure out before the design process begins because there could be specific fonts, colors, and other factors that designers need to know about beforehand! This will help make sure your brand identity has continuity across all forms of media which is super important for recognition.
47. How many revisions do I get?
It’s always great to work with companies who deliver unlimited rounds of revision during the question phase so that they can get it to spot on from the very beginning. This saves both you and your designers a significant amount of time and money in the long run so consider looking into that option before taking the plunge.
48. What is the lead time for this project?
This is an important question to ask because most companies need at least five days to do what they need during this process! If you have a specific date or event coming up soon make sure that you know exactly how much time you’ll have between now and then so everything comes together perfectly without any problems.
49. Who will own the intellectual property rights?
If this logo becomes popular it could be used by all kinds of different companies which makes licensing a very big deal. Make sure that you retain all rights to your intellectual property unless you’re okay with having it splattered everywhere without any recognition! This is another great reason to have unlimited revisions because it can be difficult to remember everything.
50. How are revisions handled after the first draft?
Most companies will provide at least two rounds of revision during the concept phase but there’s always an opportunity for more if necessary! If you’re not getting exactly what you want make sure that your designer knows how to fix the problem before moving on so no mistakes are made which could drag out the process even longer!
51. Does this company specialize in website design or print design?
This is important to know because each one has different requirements and constraints, especially when it comes to filing types! If you’re looking for a website logo make sure that your designer knows how to provide all of the appropriate web design specs which can be different from what print requires.
52. What will the final file format be?
If you’re not providing your files then your chosen company should be able to deliver everything in high resolution and vector formats for easy printing and resizing across multiple platforms! Make sure that you know exactly what these requirements are before taking the plunge because it can take some time depending on their procedures.
53. Will there be any additional fees after I approve the proofs?
It’s always best to work with companies who give you an accurate quote upfront so that there aren’t any surprises later on! If there are reoccurring fees after you approve the proofs then it’s a good idea to have them spelled out in the contract so that everyone is aware of what needs to happen.
54. How many revisions do I get during the quote phase?
If your designer can only give you a rough estimate then it may be difficult for you to budget accordingly but that shouldn’t be too much of an issue if they’re able to provide at least two rounds of revision! This can save you from having to pay for extra drafts if necessary so make sure that you choose wisely before taking the plunge.
55. Are there any additional costs after I sign off on everything?
There could be fees based on whether or not you choose to print more than just one of your logos, for example. Make sure that the designer is clear about every little thing so that you don’t get any surprises later on!
56. How long does it take for this company to respond to my email?
It’s always a good sign if they reply within 24 hours but some companies operate on different schedules depending on their workloads! If they take longer than seven business days make sure that you know before moving forward because there could be additional costs involved with expedited requests.
57. What are the color requirements for the file type?
This is an important question because both CMYK and RGB colors can’t be printed in the same way! Make sure that you know exactly what you need before taking the plunge because there could be some last-minute costs if it’s not included in your order.
58. Are the colors of my logo customizable?
Having a black and white version of your logo can be extremely useful for differentiating between business cards or brochures so make sure that you have it on hand! Some companies will provide color variations but if necessary it’s always a good idea to ask whether or not they’re able to provide them before moving forward.
59. What file formats are included with my order?
It’s never fun having to pay for additional files after you’ve already received your deposit back which is why most companies include everything that you’ll need before placing an order! Make sure that all of these requirements are spelled out before using this company because there could be extra fees involved with any revisions after the first round.
60. What kind of package will my logo come in?
Some companies include a folder where you can keep all of your logos but if they’re not included then it’s a good idea to have one on hand! While you don’t necessarily need it, some prefer to receive their final files on a CD or USB drive so make sure that you know what the options are before taking the plunge.
61. How do I get this file onto my website?
It’s important to note whether or not this company will provide tutorials for how to upload your new logo after you’ve approved everything because some may charge additional fees! Make sure that they can provide any information you’ll need before committing so that there aren’t any last-minute surprises!
62. Do you offer a guarantee?
It’s always reassuring to know that there’s some form of preventative measure in place and whether or not they provide one should be included in your contract before taking the plunge! This way, you’re able to make an educated decision about whether or not the company is right for you.
63. How long have you been in business?
Three years is considered a respectable length of time but if they’ve been around longer than 10 then they probably have a good track record on their hands! You can learn so much from companies who have been around for decades which is why it’s important to consider this detail when making your final decision.
64. What is the production time of my logo?
While most companies will provide this detail before you place an order it’s still important to make sure that they’ve included everything in your contract. Production times may vary based on the number of revisions required, for example, which is why it’s always a good idea to get these little details down on paper.
65. Are there any hidden charges I should be aware of?
The last thing that you want is to get hit with additional costs while waiting for your final files so make sure that there aren’t any surprises when you’re done! This could include fees related to enhancements or small changes after receiving your initial deposit so be wary!
66. What is the cancellation policy?
The longer you have to make your decision, the better off you’ll be so if they only give a short window for cancellations then think about whether or not this company is right for you. Keep in mind that any deposits aren’t refundable once the design process has begun which is why companies should outline this detail accordingly.
67. Are there different payment methods available?
It’s important to note whether or not they accept checks, cashier’s checks, credit cards, debit cards, and PayPal because the options may vary. In some cases, you may be able to pay in installments which is helpful when there’s a substantial cost involved! Be sure to read over their terms of service in detail before going forward with this company.
68. How long will it take for me to receive my final files?
Most companies will provide a turnaround time in which you can expect your logo to be printed elsewhere so make sure that you know how long everything will take before committing! It’s also important to note whether or not the contract outlines additional fees if they need more than expected so ask about these little details accordingly.
69. What format will my logo be sent in?
This is an important detail that should be included in your contract so that you know exactly what to expect when it comes time to order! Vector files are preferable because they can easily be resized and if the company uses a third-party service then the file might need to be converted which could affect its quality.
70. What type of logos do you specialize in?
While some companies may include multiple styles and categories, others may only offer one or two! Make sure that their services match up with what you’re looking for before making your final decision because otherwise, it’s much more difficult to get exactly what you want.
71. How will the font size be adjusted if it needs to?
If you’re looking for a more custom logo then you’ll want to make sure that they either have multiple fonts or that they can adjust the existing one so that it fits with your style. There’s nothing worse than having a company use a font that isn’t even close to what you asked for!
72. What can I expect from a website redesign?
When you’re looking for a logo, the company should be able to offer more than just graphic design. The best companies will also include web design and content creation in their services which means that your new site should look stunning! Keep this in mind before making a final decision.
73. How long has the company been designing logos?
While some companies may have been around since the beginning of time, others might not have been in business that long! It’s important to consider this detail because many factors impact experiences such as price point or turnaround time so pay attention to these little details accordingly.
74. Do you provide original or work off my photographs/ideas?
A company should never steal your ideas or photos because this constitutes illegal copyright infringement! Be sure that the contract outlines this detail so that you can avoid any issues along the way. It’s also important to note whether or not they’re willing to sign over rights for commercial use if necessary, but most companies will want to retain at least some of it.
75. Do you perform additional work outside the scope of the contract?
Most companies will outline what’s included in their services which helps avoid any misconceptions. If they’re asked to do something that isn’t outlined in the contract then there may be extra fees involved so be sure to ask about this detail if necessary!
76. Can I see samples of your previous work?
A company should provide examples of their past work so that you know exactly what to expect before anything has even started! This way, you can get an idea of whether or not they’ll be able to meet your needs and it helps them do their job much more efficiently because they know what type of style you’re looking for!
77. Do you send a draft for approval?
If you receive a draft then it’s important to provide some feedback before the final project is sent over. This way, there are no misunderstandings and both parties can come away feeling as though their needs were met!
78. Can I hire you for future work?
This is an important detail that should be included in your contract because contracts whether or not they’re willing to sign over additional rights. If they agree but don’t want to sign anything over until you’ve decided on the new logo, ask them what this means for your contract!
79. What methods of payment do you accept?
After reviewing these 100 things to consider before ordering a new one, hopefully, you have a better idea of what you’ll need from a company! If not, you should check out the previous articles to make sure that your needs are met before making a final decision about who to hire for this task.
80. Do you provide a warranty?
Logos are extremely important to your company’s aesthetic so they must work properly no matter what. If they stop working or become damaged in some way then you should receive replacements free of charge! Don’t forget to inquire about this detail before signing off on the contract.
81. How fast can I get my logo after ordering?
If you’re pressed for time, it may be tempting to hire someone who responds quickly but that doesn’t mean that they’ll do an efficient job! Some companies will start on your project even before it’s paid for which is why you want to ask them how long it’ll take before anything has started. Then, you decide whether or not their timeline is acceptable to your needs.
82. What are the next steps?
Both parties need to know what will happen after you’ve decided to hire them! For instance, some companies will send over the contract before you pay anything which might be helpful if that’s something that makes you feel more comfortable throughout this process.
83. What is included in my purchase?
Be sure to ask about digital rights management because it allows you full control over how many people can use your logo online! If someone violates these terms then they could face legal consequences so make sure that this detail is outlined somewhere in your agreement with the company!
84. How long have you been working on logos?
If a company has been doing this for a long time, there’s a good chance they know what they’re doing! It would be helpful to reach out and ask questions about their process because that way, they can show you why their company is the best choice when it comes to ordering a new logo.
85. Will the final product include vector art?
Vector art means that your logo won’t become blurry when it’s enlarged so make sure to check if this detail will be included in the final project! Otherwise, you might need to pay extra for this type of file which could add up in the long run.
86. Do I have rights if I buy a stock image?
You don’t want to work with a company that only has templates to offer because that means they’ll do a poor job of customizing your order to fit your needs. Instead, it’s best to find a company that can create an image from scratch so you receive more personalized results!
87. Who owns the final product?
When dealing with someone on the internet, it’s important to read all of the small print and ask questions about anything that doesn’t make sense to you! For instance, if they say that they own the rights no matter what then something is wrong and you should shop around for another company.
88. What is your background in this field?
It might be helpful to hire someone who specializes in logos because their expertise will come hand-in-hand with talent and experience so it’s best to inquire about this detail. Plus, if they have a portfolio on their website, you can easily get a glimpse at the type of work that they’re capable of producing!
89. Can I have revisions?
Some companies offer unlimited changes but that isn’t always the case! If you want to make sure that your project never goes over budget then it’s best to ask about the availability of revisions before you pay for anything.
90. Do I need a deposit?
If they’re asking for a fee upfront, something is weird because logos are relatively inexpensive so there should be no reason why they couldn’t start working on your file as soon as possible! On the other hand, if this detail was outlined in their contract, you might not have received all of the information because either way, it’s an important factor to consider when looking for someone to outsource with.
91. What licenses do I need to consider?
If you’re running a business, it’s important to check and see if there are any licenses that you’ll be required to pay for before starting operations! You can’t afford to miss out on this detail because it could cost you in the long run.
92. What kinds of fonts will I get?
Asking about font usage is beneficial if they offer custom typefaces because then, they won’t just grab something random from their computer and incorporate it into your logo. For instance, serif and sans-serif logos tend to look nice together so depending on what you’re looking for, it’s best to ask about these types of details before making a final decision!
93. Who sets the timeline?
When you’re paying for a service, it’s best to have the upper hand so make sure to ask who sets the timeline because that means they can’t start working on your order until all of the details are finalized.
94. What is your payment policy?
Before you send any money to anyone, you must check out their payment policy because it shows how they’re organized and the type of business they run. Plus, if something goes wrong then at least there will be some sort of record of this information so that way, you know what steps to take next!
95. What do you mean by unlimited revisions?
Unlimited revisions mean that once the logo has been submitted for approval, the client can request modifications until they are satisfied with both the design and overall look. However, keep in mind that these requests must be reasonable, or else they could bring up some unnecessary problems later on!
96. Do you provide free samples?
Free sample requests are pretty rare but if they’re offering them, it’s best to ask for this detail because there is no harm in receiving additional files that can help with market research!
97. Will I be able to make changes after I receive the final product?
This question is important because once you’ve received your logo, it might be hard to make any additional changes without spending more money than expected! On the other hand, some companies will allow clients to request up to three revisions which isn’t bad at all!
98. Do you have insurance?
If something goes wrong with the project then unfortunately damage may need to be paid for but this risk can easily be minimized by seeing whether or not your vendor is insured!
99. How do you handle copyright ownership?
It’s important to note that the client will be considered the copyright owner but there are some exceptions to this rule so it’s best to look around and see what others have said about their services.
100. What payment methods do you accept?
Before you submit any payment, make sure to check out how they accept payments because it could give you an indication as to whether or not they’ll be easy to work with! Different companies offer different options which means that even if one process seems a bit confusing, asking about other ways may help decrease potential hassle down the road.
In the article, we have outlined 100 points to think about before ordering a new logo.
These considerations are meant to give you insight into what you can expect when working with your vendor and will help ensure that they’re able to provide quality service on time.
Furthermore, if something goes wrong or needs clarification then you can go back and reference this list of questions which might be helpful if things get complicated later on!