This article will explore 25 ways UX can improve conversions. User Experience has become a crucial component of any business strategy, and it can be used to enhance conversion rates by making your website more user-friendly. Using the UX method is one of the most important things you can do to ensure that your site is both functional and engaging for your audience.
1. Create a user-friendly site design
Creating a user-friendly site design will ensure that your content is easily accessible to your audience. This could mean something as simple as ensuring there are no obstacles (such as popups) between the user and their goal, or enhancing the navigation structure by placing links in an easy-to-locate position on the site.
2. Make sure the website is easy to navigate and that your content is clear and concise
The layout of the website should be easily navigable and your content should be clear and simple to understand. You want your user to quickly understand what you are offering and how it will benefit them, without having to search for information or click on links aimlessly.
3. Add a FAQ page
Adding a Frequently Asked Questions page to the site is a great way to ensure that your customers are getting all of their questions answered. You don’t want them having to email you or contact customer support, as this can cause frustration and potentially turn them away from the site.
4. Ensure there is a clear call-to-action on every page
One of the best ways to ensure a user knows what you want them to do is by having a clear call-to-action on every page. The landing page for your site should have a very obvious CTA button at the top of the page, and it is perfectly acceptable to have multiple CTAs on different pages if they all direct users to the same goal.
5. Offer a variety of content formats
An easy way to increase user engagement is by offering a variety of content formats, such as video and infographics. This allows your site to be entertaining as well as informative, ensuring that users are getting more than just raw data from your site.
6. Keep the design fresh and updated
Making sure that your site is up-to-date and fresh-looking will ensure that your website remains engaging to users. Whether you add new content regularly or simply freshen up the look of your current content, there should be no doubt in the mind of a user that this site is living and breathing.
7. Leverage social proof to improve engagement
Leveraging social proof is a great way to offer credibility and user trust. You should add testimonials from past customers or add comments from users that have been engaging with your content. This lets the user know that other people have experienced success from your site, making them more likely to follow suit.
8. Make it easy to share your content
One of the best ways to ensure that you are getting more traffic is by making it easy for people to share your website, blog post, or other content. You want users to feel like they can easily promote your site without having to go through a complicated process.
9. Make alterations based on user feedback
Getting user feedback is one of the easiest ways to improve conversions. If you are getting complaints about something on your site, it is likely something that needs to be changed or altered. You should therefore make sure you look at all customer feedback and make changes based on what users are telling you.
10. Use video
Adding video content to the website can increase engagement by up to 473%. You want to make sure that there is at least one video on every page of your site, and ideally, you should have multiple videos to pique user curiosity.
11. Let users preview pricing
The pricing pages for most websites are confusing, which means that users are less likely to purchase a product or service from the site. By adding a live preview of your pricing, you allow users to see exactly what they are going to be charged without guessing based on irrelevant information.
12. Allow for easy account creation
One of the easiest ways to increase conversions is by making it as simple as possible for people to create an account on your website. By creating an easy-to-use account creator, you can reduce the number of times users have to wait and increase your conversion rates.
13. Add a signup bar
If you want people to download a free resource from your site, one way you can facilitate this is by adding a signup bar at the top of your website. This allows users to create an account on your site while they are browsing for useful free resources, increasing the overall number of active users.
14. Add live chat options for customer service purposes
One of the best ways to improve your conversion rates is by offering better customer service. If people cannot get in touch with you and resolve their issues quickly, it can cost you sales and active users. By adding a live chat option, you allow people to ask any questions they may have without having to wait for an email response.
15. Make it easy to compare products
If you are selling multiple versions of a product, it is important that users can easily compare what they are getting for their money. You should therefore create an easy-to-read chart detailing the differences between each option so that users can make the best decision possible.
16. Give them reasons to convert
One of the best ways to increase conversions is by giving people a reason to convert. Make sure that there are clear incentives for users on your site, and include options such as free shipping or sales which entice customers to make their purchase using your website.
17. Offer a guarantee
Adding a guarantee to your products and services not only adds a layer of trust but also lets the user know that you stand by your product and will work to resolve any issues. This can be anything from 30-day money-back guarantees to warranties on purchases.
18. Use testimonials
Having testimonials from past customers is one of the best ways to improve conversions because it builds trust in your product or service. It shows users that other people have had success with what they are trying to purchase, which is an excellent way to convince someone to convert.
19. Use white space effectively
Adding white space can make your site seem less cluttered, making it easier for the user to navigate the page and find the information they need. By using white space properly, you can improve conversions by giving users a better experience when visiting your site.
20. Consider using video tutorials, blog posts, or other forms of multimedia content to improve conversion rates
Adding multimedia content such as videos, images, and blogs can significantly improve conversions. It helps you attract more users by giving them something that they cannot find on another website.
21. Include social proof
One of the best ways to increase conversions is by showing people how many other people trust your business. You can do this by adding customer testimonials, feedback statistics, and social media widgets to your site.
22. Optimize for mobile
If you are not optimizing for mobile devices such as smartphones and tablets when people visit your site, it could be costing you conversions. You should always optimize your website so that it looks great on any device to attract more users.
23. Add a cart summary
If you want to increase conversions, it is important to make your cart as simple as possible. When someone adds something to their cart, they should be able to see a cart summary on the same page, which will show them all of the items that have been selected along with any discounts that have been applied.
24. Provide a simple checkout process
The easier you make the checkout process, the more likely people are to convert to your site. You should therefore optimize your checkout process by making it as straightforward as possible to improve conversions.
25. Offer a contact or support tab
A support tab is one of the best ways to increase conversions because it shows users that they can easily get in touch with you in case there is a problem. By adding a support tab, you give users peace of mind and encourage them to make their purchase on your site.
25 Ways UX Can Improve Conversions Conclusion
By using straightforward language and avoiding jargon, you can make your site more user-friendly and reduce the likelihood of user error. By implementing the tips outlined above, you will be well on your way to improving conversions by making your website more friendly towards users.